If you’ve shared a photo on Facebook, connected with colleagues on LinkedIn, shared a video on YouTube, commented on a blog post about your favourite restaurant, or Tweeted or Re-Tweeted any message, you’ve participated in social media.
Best Practices Can Protect Your Organization
With so many users participating every day, social media has truly changed the way we communicate, consume and curate information, and is embedded in our everyday lives. Organizations and institutions of all sizes have recognized the power of social media to communicate and engage with their stakeholders. They have come to understand how social media can be used to increase awareness, broadcast news, involve communities of interest, expand their reach, and drive critical fundraising efforts. However, while employees and volunteers may be encouraged to use social media to share information, there is a fine line between personal and professional views. Employees and volunteers need to understand how their comments may impact the organization, even when these are posted from their personal social media accounts.
