COVID-19: Developing a PR Plan for Your Organization

As organizations across the country ramp up their operations, transparent communication with your employees, volunteers, customers and visitors will be key for your organization. From logistical details (how to enter your premises), to telling your story in order to stay relevant (a new fundraising goal for example), having a Public Relations (PR) plan ready to go is important.

What is a PR Plan?

A PR plan is a document that outlines how you are going to interact with your audiences, customers and stakeholders for an ongoing period. Its purpose is to deliver ongoing results that have a lasting impact on your brand’s reputation.

For the plan to work, all content must be newsworthy and of interest to…

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